Now through the inter-connectivity of the web we are all connected by less than six-degrees of separation. This offers an exciting challenge for a new breed of creativity that needs to spread through the six-degrees of the individual consumer’s network.
Everyone of us is at the center of their own human network.
No longer are we surrounding individuals with 360 degrees of push media inundation. We are instead focusing on Social Creativity that generates earned media when consumers pass our ideas through their trusted group of friends, family and colleagues.
Please read the following Yellow paper and if you like it don’t be shy about passing it around.